Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels lik…
Carmine Gallo, fellow author and friend, is shown in the video below interviewing a local business who is using a brilliant strategy; and, any local business can follow to connect with the community in a very unique way.
Carmine chats with Matthew Shadbolt, Director of Interactive Product Marketing for the Corcoran Group one of New York’s largest real estate firms. They are in front of T…
You can print QR Codes out pretty much anywhere, and this is your time to really think creatively.
The more creative you can make it, the more people you’ll most likely have using them as the new fun ‘next big thing’. Very soon, people will get so used to seeing these codes, they will know to pull out their phones and take a picture to scan it.
Menus, brochures, make it visible so t…
Google+ is a major contender with Facebook. Relatively new, it’s one more social media platform to enlist in our online promotions.
As the major search engine, Google understand the power of referral, friends, and circles.
This video will provide a walk-through:
Here is an Infographic that w…
Google stepped into the financial game today.
It’s an open question whether this technology will take off or not. But, Google is betting it will. Want to be on the notification list? Click here: http://www.google.com/wallet/
I’ve been wondering how long PayPal would be the 800 pound financial gorilla on the internet. Now it looks like Google is ready to enter the
financia…
According to the Independent Retailer, one of the big shifts in shopping last year was the emergence of social ecommerce, as brands and retailers found that social networks aren’t just a means to extend their visibility, but also a way to pull in more revenue.
All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and research firm, Millward Brown, ar…
Facebook announced a new companion to its quickly growing Like Button – the Send Button. Facebook’s new Send Button creates a more private sharing option for website visitors. They see something online that they “like” and if you have the Send Button implemented, they can easily share that information with their Facebook friends, as in the example image below:
Over 50 million groups…
Twitter is a powerful tool for anybody looking to build their personal brand. It’s a simple, user friendly service with vast potential. If you haven’t jumped in yet, it’s time to take the plunge! In recent months I’ve answered many questions from clients and colleagues who are beginning to get involved, and today I am going to share some of my favorite tips for using Twitter to build your…
Not everyone’s online needs are the same.
We focus on your end result goals and then both plan and execute a plan for a web presence that creates the results you desire.
With clarity and purpose, we will implement an online promotion success plan for you.
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