Carmine Gallo, fellow author and friend, is shown in the video below interviewing a local business who is using a brilliant strategy;  and,  any local business can follow to connect with the community in a very unique way.

Carmine chats with Matthew Shadbolt, Director of Interactive Product Marketing for the Corcoran Group one of New York’s largest real estate firms. They are in front of The Shake Shack a popular burger joint in the city. Why does a real estate firm use foursquare? Find out.